Newage Sdn Bhd began trading operations in 1987 with the aim of marketing and distributing
Health and Beauty products in Malaysia. A family-owned business, the humble beginnings of thecompany began its operations by introducing Neutrogena to the Malaysian market and was
responsible for the brand until it was acquired by Johnson&Johnson in the mid 90’s. Brands such as Mennen, Baby Magic, Nature’s Family, Banana Boat, Playtex Tampons, Playtex Infant Care were some of the brands Newage have successfully marketed. The objectives of the company are to identify high quality, premium image, niche positioned products for mass distribution through Malaysia. Newage have expanded their range that includes health products, beauty products, health/energy snack bars and confectionery.